A designer’s way of thinking, the feeling for materials and details, as well as considerable experience from abroad on the part of Daniel Pošta is a great addition to the creative potential and craftsmanship of Zdeněk Vacek. When looking at their products, it is very difficult to distinguish between the contributions of either artist to their common work. Their partnership has led to the creation of the brand ZORYA.

“Every designer is searching for the ideal figure to design for. Such a figure is supposed to be strong, elegant and fragile at the same time. We have found our ideal figure in Zorya, a Slavic goddess able to transform from the Evening star into the Morning star, from an old woman into a young lady and back again. She has no specific shape, age or colour of hair. But she has a divine personality, which is enhanced by our jewels.”

In Slavic mythology, Zorya is described as a guardian, a pure and noble heavenly bride. She is also the embodiment of the archetypal myth of a trinity goddess – the Zorya of Morning, Noon and Midnight represents a virgin, mother and old woman.